SUPERSPORT DREAMING OF SPORT

When the affects of the CoronaVirus halted live sport, broadcasters turned to archive footage to appease the fans. While it provided a stopgap solution, the yearning for live competition was gaining momentum. At the same time the business conseuqeunces to the SuperSport were taking their toll, without their bread and butter.

To answer this, as the return of live sport was nearing we upped the anti with a promotional piece that got fans excited for what was to come, and ensuring they were ready to tune in.

After a couple months into the pandemic sports fans were tired of talking and hearing COVID. They wanted an escape. As people looked forward to what could be in the sporting world more than ever before as imaginations and permutations were in overdrive.

Sports fans were dreaming of what could be in store for their teams and favoured athletes upon resumption. ‘A time to dream’ looked to own the anticipation and fuel the dreams. Our job was to bring the positivity and possibility.