The global pandemic has forced us to think, act, and see the world differently. To change our behaviours and adjust the way we do things. To come together as a nation and think about each other, rather than only ourselves.
With the world of sports on hold, there was an opportunity to connect with our fans and keep them inspired during level 4 and 5 of the national lockdown.
In a unique content piece using archived and mobile footage, we showcased our Nedbank Sponsorship sport and entertainment individuals continuing with their passions at home and playing their part in the national lockdown. Bringing to life the sentiment that even though we’re all being asked to change our habits, we’ll never stop doing what we love.
The video was used across social media and TV and kick started the theme for sponsorships across the year.
+3.2M digital impressions
+1.7M digital video views
+11K digital clicks to website
+10.2M TV viewers
