17 August 2026

Norway’s fans taught the world a viral lesson about fandom

From ritual to ROI, fans create loyalty, brand advocacy and commercial value.  The 2026 FIFA World Cup is fresh in our memories. Spain are world champions again and Bafana Bafana progressed to the knock-out rounds. In one of the standout moments, Norway…

Levergy Appointed as LIQUI MOLY’s Sponsorship Agency for Rugby World Cup 2027

Levergy has been selected as the South African sponsorship agency for LIQUI MOLY following the global lubricant brand’s significant partnership with World Rugby ahead of the Men’s Rugby World Cup 2027 in Australia. Earlier this year, World Rugby announced LIQUI MOLY as…

24 July 2026

When the Audience You Want Won’t Sit Through Your Ads

For brands targeting affluent consumers, the challenge isn’t finding them; it’s earning their attention. Many high-net-worth consumers have deliberately engineered advertising out of their lives. They subscribe to ad-free streaming services, spend less time consuming traditional media, and have little patience for…

22 July 2026

The Biggest Opportunity in Gaming Has Little to Do with Advertising

Gaming in Africa is growing by six times the world average, and is now a 1.8 billion dollar industry in its own right, according to Carry1st, Africa’s leading publisher of games and digital content, and Newzoo, the world’s top supplier of PC…

9 April 2026

Levergy appoints Gaofetoge as head of PR

Leading passion marketing agency Levergy is pleased to announce the appointment of Koketso ‘KK’ Gaofetoge as its new head of PR. The announcement marks Levergy’s continued ambition of cementing its position as the frontrunners in sports and entertainment, connecting brands to consumers…

3 September 2025

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Picture the scene: It is late in the evening on 11 March 2000. Food in abundance and a buzz in the living room boils to a crescendo as Vuyani Bungu is about to face off against the extreme “Prince” Naseem Hamed in…