Taking the insight that a more informed sports fan is a better sports fan, SuperSport’s Twitter content is designed to produce a comprehensive second screed experience.
The content creation team used a range of techniques and wide reaching platform tools to grow Africa’s leading social brand
Use of wide-reaching tools such as Blue Robot to automatically feed valuable content along with a wide range of content such as near live highlights, promo videos, stats images and polls to preview and recap all that’s shown on SuperSport ensures that a fan’s primary viewing experience is always enriched through Twitter.
Near Live Content: A critical element of Twitter offering is our ability to offer commentary, opinion and highlights to our audience as and when the action was taking place on screen.
Driving Appointment Viewing: Sport is the last bastion of linear programming. As a direct result, a key business objective for SuperSport is driving increased viewership for live matches and the brand’s social media platforms play a crucial part in ensuring this consumer behaviour is encouraged through frequent build up content pieces published through Twitter.
Editorial Excellence: We built powerful game narratives through the use of statistics, historical moments, and key rivalries – the sum total of this results in what we dub “editorial excellence”.
+19M video views on SuperSport’s Twitter feed in 2019
+401M impression on SuperSport Twitter content in 2019, reaching an average of 12 people every second of every day in 2019
478 Average of new followers on @SuperSportTV twitter account every day in 2019
1 Received a global best practice award from Twitter for Innovative use of Media in 2019
