Regardless of how you move, just move. Whether it is yoga, HIIT, running or walking your dog around the block, we were tasked with calling on women to express themselves independently by giving them the opportunity to find movement that they enjoy.
EXPERIENTIAL
NEW BALANCE MOVE YOUR WAY
SIMPLE
CREATIVE
We activated at the Mall of Africa & Canal Walk with health & fitness coach & New Balance ambassador, Monique Lopes, to guide participants through a 50-minute HIIT workout followed by a 45-minute yoga session with Tidimalo Sehlako.
We then invited each of the ladies to enjoy massages, smoothies, and personalized merchandise that contained a mystery discount voucher redeemable in the New Balance stores that were exclusively opened for the attendees of the event.
IMPACT
Mall of Africa: 262% Increase in sales YoY
Canal Walk: 112% Increase in sales YoY