New Balance launched the newest FuelCell shoes: The Super Comp Elite & Propel – both of which emphasized speed. As a result, we hosted the second iteration of the FuelCell Varsity Series to attract an audience of fast runners and give them the opportunity to trial the shoe. Except this time around, we needed to make it bigger and better than before!
NEW BALANCE CAN YOU BEAT ZAK?
In South Africa, the face of FuelCell is New Balances’ very own track athlete Zakithi Nene. In collaboration with the University of Pretoria, Stellenbosch University and Red Bull, we hosted a track evening and gave runners the opportunity to beat Zak’s 400m personal best time of 44.74 seconds in exchange for New Balance prizes at each event. Runners could either race in a 2-person relay or individually.
- +80 runners
- +150K Digital Reach
- FuelCell Sell-out