TELKOM STAND TALL LAUNCH

In order to announce Telkom’s Stand Tall campaign, we launched with a press conference and live SABC broadcast in Joburg, aiming to land our key message in an impactful way to the youth as the primary audience.

We announced our ambassadors, namely, Bongi Msomi, Izette Griesel, Khanyisa Chawane and Tshina Mdau, who all shared a commonality of having faced multiple adversities in life.

The Telkom Foundation joined, as well as numerous netball clubs, to witness the kick start of something they could all get behind.

We developed a poem using the messaging, which was delivered through a slam poetry performance, then shone a light on our ambassadors who took to the stage to inspire the media and youth in attendance.

+ 4.5M PR audience reach

Live SABC event broadcast