Athlete sponsorships are largely underutilised in SA. Outside of in-game exposure and some cliché social media post or signing session, the real opportunity is often missed.
Not with Bavuma for New Balance.
An athlete that ticked all the right association boxes and gave the brand a reason to appeal to a wider market was used extensively across marketing activity. The new flagship ambassador was placed at the centre of two of our three largest marketing campaigns as well as using him extensively throughout the year for dynamic content and stories.