SuperSport is the leading broadcaster on the African continent – and they wanted to give fans the ability to watch every game of the 2022 FIFA World Cup in Qatar live, alongside a world-class second screen experience through supplementary content across their digital platforms (social media, SuperSport app and the SuperSport website).
Through the key insight that fans crave their own unique, personalised experiences and content while enjoying a global sports event, we created the Here for Every Fan campaign. This put fans at the centre of every execution through region-specific targeted content, editorial, live reactive updates, and more – all executed in collaboration with FIFA and various other partners.