New Balanced needed to upweight their brand heritage and credentials amongst existing and new audiences through showcasing the best of the New Balance lifestyle range. In order to do this, we needed to encompass the challenger mentality, showcase our authenticity as a brand and be relevant to our target audiences. The result – THE SHIFT. A forum of contemporary South African creators who aspire to shift our future.
NEW BALANCE THE SHIFT
A VIP experience in Plettenburg Bay for 8 influential personalities through the lens of the brand. The weekend comprised of tailor-made experiences and activities exclusive to the invitees — all while wearing the latest New Balance lifestyle swag — to achieve relevance and deliver strong sales CTA.
Over the course of the weekend, the creatives engaged in robust round table conversations on key themes of sustainability and gender neutrality, sharing their honest opinions on how the brand should aim to position itself in these particular segments going forward.
+15K Organic Engagement