NEW BALANCE DALE STEYN: LEGACY OF A LEGEND

Test cricket said goodbye to South Africa’s leading wicket taker of all-time. With 439 wickets, an average of 22.95 and no.1 on the ICC rankings for a record 263 weeks, we saluted a legend of the game and true ambassador of the brand by having a content piece ready to go within an hour of the news breaking out.

The long form content piece looked to deliver lessons and advice from South Africa’s greatest ever test bowler. In line with New Balance’s ‘Fearlessly Independent’ positioning, we allowed Dale to give his unique perspective on the game and how he’s always done it his way.

A New Balance legend leaves a legacy in the test arena.

1 The most successful social media post ever for New Balance’s global cricket platforms

+170k organic views in a week