Energade are the only corporate involved with four national teams. As a proudly South African brand that has over twenty years of combined sponsorship heritage across the Springboks, Bafana Bafana, The Spar Proteas and Banyana Banyana, they wanted to make the most of a bumper year that saw all four teams involved in major tournaments.
The solution was a campaign they shone a spotlight on the functional and authentic role the product plays in the performance of the teams as well as the emotional connection these teams have with South African’s when they represent the country at continental and global showcases.