The Proteas are one of the most diverse sports teams in the world made up of unique, independent individuals. But they’re all pulling together for a single purpose under shared values. This was the key campaign thought.
There are seven letters in the word proteas. Each letter represented a characteristic or theme that the team strives for and that certain individuals are most renowned for. All linked to the seven green shades in the new kit.
Passion. Resilience. Opportunity. Trust. Excellence. Authenticity. Style. Used to land fearlessly independent in a Proteas context and drive sales of the new kit range as we zoned in on national team patriotism.