With a strategy of educating consumers around the importance of rehydration and electrolyte replenishment we partnered up with TROVE wellness for their bootcamp. Hosted in the heart of Jozi, the aim was to bring to life product messaging, driving brand awareness, and creating a shareable brand experience.
ENERGADE X TROVE
We hosted the ultimate workout party in the heart of Joburg – A fitness bootcamp for a 600-strong lycra-clad fit fam, incorporated rocking tunes into the mix and gave them a line-up of fun workouts led by SA’s hottest trainers.
Through experiential brand activations at the event, participants were able to sweat in exchange for Energade gym apparel and Energade sweat towels. We also hosted an online social competition leading up to the event where consumers could share a photo of themselves working out from home to win prizes including Energade FitBits.
+600 Participants at the event
15% Increase in engagement with Energade social platforms on the day
+2.1M Impressions across social media channels