Understanding that first-timers value knowing what to expect when entering a 6 stage mountain biking race, we mimicked the Namib Quest with a micro-experience training ride to entice people to enter the Namib Quest 2020.
WINDHOEK LIGHT NAMIB QUEST SIMULATION
With the hook of giving entered and prospective riders the chance to get a feel for what they could be in for with the 517km mountain bike race across the Namib Desert in May 2020, we created training rides mimicking the Namib Quest race. Locations were scouted that offered a similar feel of the race, similar altitudes etc. The aim was to provide riders with an exclusive feel of what the Namib Quest is all about.
20% of new riders entered the race as a result of these events