SUPERSPORT – 2024 OLYMPICS

SuperSport – the African continent’s leading broadcaster once again, delivered another successful Olympic Games to the region. SuperSport was the only broadcaster that enabled viewers across Africa to watch every medal event live. Their digital coverage and expert editorial meant that fans could keep up with all the action, wherever they were.

Despite competition from other broadcasters and free-to-air platforms – SuperSport still achieved record results for an Olympic games across viewership, engagement and sentiment metrics, through exclusive content and world class coverage across the 17 days of the games, all through a unique African perspective.

SuperSport and their commitment to their subscribers and fans across Africa – really did bring them “Closer to (their) Champions”.

PREVIEW CONTENT:

Editorial and creative that educates and informs about all African regions, their history at the Olympics and which athletes to look for during Paris 2024.

DAILY SCHEDULES:

Content driving appointment viewing, showcasing the best African athletes and when and where viewers could watch them compete.

REACTIVE CONTENT:

Live updates across platforms from a dedicated community management team, using templatised content to ensure that every medal and record breaking moment was captured, so everyone could keep up with the action.

NEAR LIVE HIGHLIGHTS:

Utilising their digital rights, SuperSport were able to clip footage and post on their social platforms near live using WSC, meaning that all key African moments could be watched by everyone – not just subscribers.

• 4 188 348 863 impressions
• 188 327 113 reach
• 3 921 804 engagements
• 62 495 918 video views
• 20% increase in viewership compared to Tokyo 2020