As the headline sponsor of South Africa’s biggest food and music festival, DStv wanted to utilise the platform to drive demand for their offering and position themselves as the preferred choice for the best content on the continent. We hosted their key stakeholders and brought alive some of their flagship content and channels through a range of experiences and touch points.
ENTERTAINMENT / EXPERIENTIAL
DSTV DELICIOUS 2016
SIMPLE
CREATIVE
An exclusive hospitality area was created at the festival where guests were able to enjoy the best of DStv’s offering, through great cuisine and entertainment.
Through engaging activations for various channels we were able to provide festival attendees with world class entertainment whilst they enjoyed the gourmet food and international performances provided by the festival.
We activated BBC’s ‘The Great South African Bake Off’ live that saw guests compete against each other. We allowed the public the opportunity to go behind the scenes in the SuperSport OB Vans as well as an opportunity to meet and greet their favourite pundits.
Mnet celebrated its 30th birthday in style by giving guests an opportunity to toast to its milestone by sipping on the finest champagne.
DStv’s Roaming photographers ensured that festival goers were capturing their fun moments in real time.
We created an interactive photo booth for BET to promote its hottest show – BET A-Listers.
DStv Now gave guests an opportunity to take pictures with their favourite chefs at the festival through a green screen shared experience. Upon completion participants won various prizes.
