BBC UPFRONT

BBC Worldwide boasts a competitive offering of 5 channels in the market. There is an overwhelming amount of great content spread across the channel set; it was time to celebrate the BBC content of 2017.

The venue needed to communicate elegance, sophistication, exude modern and chic designs as well as display strong branding opportunities.

The event itself needed to host a spectacular showcase of content including a strong addition of local entertainment and popular celebrity faces. It needed to keep key media, press and other industry stakeholders engaged, entertained and relaxed throughout the afternoon.

Importantly though, the event needed to capture and communicate content from across the BBC channel offering.

A bright summer afternoon spent with the BBC. A beautiful yet playful, youthful and energetic styled afternoon surrounded by exciting BBC content.

We highlighted the upcoming season of Come Dine with Me South Africa by giving guests a true CDWM experience, keeping in line with the programme format of food, entertainment and fun.

The event was hosted in someone’s home to really bring the Come Dine with Me experience to life.

Record number of people attending any previously hosted BBC Upfront event