ENTERTAINMENT / EXPERIENTIAL

BBC UPFRONT 2019

SIMPLE

BBC Studio’s boasts a competitive offering of great content spread across the channel set. Every six months we bring the upcoming content to life, in an innovative and memorable way that ensures an entertaining afternoon with BBC.

For this Upfront, we needed to highlight the upcoming first season of First Dates South Africa, a reality show where South African’s put their best selves forward and go on a blind date at the First Dates restaurant.

In addition to this, BBC wanted to use this opportunity to remember and celebrate the incredible television entertainment they’ve so far bought to South African audiences.

CREATIVE

The afternoon saw guests walking through the 20 year “hall of fame” into a showcase of the next six months entertaining content.

The afternoon was topped off with the melodic voice of the wonderful Ami Faku, and plenty of amusement from the First Dates SA cast, as guests participated in a game to see how datable they were.

A fun, fresh and flirty afternoon, all set against the iconic Joburg skyline.

IMPACT

135 Targeted media guests engaged the upcoming content experience

UPFRONT 2019 GALLERY