The Olympic Games have always been about the human spirit and its ability to rise above adversity. With the additional context of the COVID-19 pandemic that led to the Games’ postponement for the first time due to a reason other than war, this was more relevant than ever before.
Watching the Tokyo 2020 Olympics means watching the best in the world rise beyond what they even dared to dream is possible. It’s about watching debutants rise for the first time, finding out if Olympic legends could rise again, and tapping into the country and continental pride like never before. It was with this key thought that we created the “Watch Them Rise” campaign for SuperSport’s Olympic coverage across all African markets.