We knew that our “On Demand” video services would be as important as our live coverage, as we understood the African consumer’s behaviour around the Olympics – especially the impact of the time difference to Brazil.
SUPERSPORT RIO 2016
VIDEO ON DEMAND
Due to the time difference between Africa and South America, we placed high importance of Video on Demand services (Highlights and Catch Up) to give fans what they needed, when they needed it on our platforms – this tactic ensured that fans could trust SuperSport as the home of Rio 2016 and gave subscribers even more reason to believe that DStv and SuperSport is the preeminent name in sports and entertainment.
By clipping the best moments of Rio 2016 and sharing them on social platforms we could celebrate with fans from across the continent. The moment shared between Usain Bolt and Wayde van Niekerk after the South African athlete’s world record breaking run was viewed over 250,000 times between the hours of 4am – 7am that morning.
Strategic digital media placements throughout Rio 2016 helped drive even more traffic to the SuperSport website. Everywhere fans were looking for and reading about the Games, SuperSport were present, cementing our place in consumers hearts and minds as the home of the Olympics in Africa.
29 Countries in Africa engaged with SuperSport’s social media Rio 2016 content
R0.06 CPV on campaign launch video on Facebook
11% CTR on Confederations Cup Google search campaign
1M Video views on digital videos across Facebook and YouTube during the campaign period
250,000 Clicks to SuperSport website directly from social and digital campaign content