New Balance Fresh Foam platform has been around for years, but recently the technology was updated to Fresh Foam X – the latest advancements in data to design. We needed to validate this new technology to runners, ensuring that they trust it as much as the previous version.
We used the X in the Fresh Foam X as the creative angle for all our communications. The Fresh Foam X creates Xtra softness, Xtra cushioning and Xtra comfort. It is the X-factor needed to give runners a boost to better their runs every time.