While the Nedbank Running Club is the most accessible and widespread in the country, a lack of awareness of this and an elite performance perception was the reality, with an impressive but stagnant membership base.
We responded by creating the ‘More Than a Club’ campaign, aimed to make the club more attractive to all levels of runners and shine a spotlight on the great stories across development, ordinary members and the elite team that year-on-year leads the pack.
While we all run for different reasons, everyone wants to improve and to be a part of something bigger themselves, something meaningful. The Nedbank running club is uniquely available to anyone across the country, has the best elite runners and the most impactful development programme.
The Nedbank Running Club is more than a club, it’s a movement.