Polo appeals to a high-end image-conscious group looking for access to exclusive events. This audience is looking for something different and is open to opportunities to contribute to philanthropic initiatives when made simple for them.
In a first-of-its-kind polo event, we created positive change by making a prestigious sports event one of giving. Ultimately, bringing to life Nedbank’s brand essence of ‘Money Experts Who Do Good’.
With the concept #NewNobility, we set out to change the traditional definition of ‘nobility’ from a title to a virtue. Using the Nedbank International Polo event, we invited current and prospective clients to ‘be noble’ and do good by giving selected businesses a leg up.