The majority of competitors in the market offer products which produce an energy spike rather than sustained energy. Sustained energy levels are a key differentiator for BOS Sport amongst the target audience.
Due to this insight BOS Sport created the campaign thread ‘Staying Power’.
For the new bottle launch, a BOS Sport team delivered Boost kits to active members of the Joburg public in real time during their workouts – giving them the Staying Power they needed to last longer and push harder. This stunt was executed to land the campaign positioning, showcase the new bottle and educate the consumer on the intrinsic properties of BOS Sport.