We connect brands to consumers through the things people love

Audi Bowling Lab | M&C Saatchi Sport & Entertainment South Africa | Levergy


We create impact through the things people love. Consumers are bombarded with more messages, from more brands, than ever before – but they’ll always be engaged by the things they are most passionate about.

New Balance Feel the Fire | Proteas | M&C Saatchi Sport & Entertainment South Africa | Levergy


We work with brands to help them create impact through these consumer passions. A team of over 40 deliver the agency’s core disciplines across sport & entertainment, including rights amplification, sponsorship consultancy, PR, branded content creation & experiential production.

New Balance Life in 247 | M&C Saatchi Sport & Entertainment South Africa | Levergy


Brutal Simplicity of Thought is at the heart of everything we do. The principle that it is harder to complicate than simplify and the belief that simple ideas enter the brain quicker and stay there longer. This guarantees that our work is always simple, creative and impactful.

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We are a team of specialists who deliver our core disciplines across key passion areas - sport, entertainment and lifestyle. They are supported by in-house dedicated channel teams - Levergy Pulse content production, experiential, digital and partnerships. To see our work please click on each section below.

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Our agency comprises experts in sports sponsorship, sport PR, eSports, social media and content creation. We specialise in activating everything from big global sport sponsorships, to market-specific social media campaigns for New Balance. We provide all the services of a specialist sports, PR and social agency under one roof.

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Our entertainment agency team packs a punch when it comes to entertainment PR, sponsorship, content and social with extensive experience in music, film, gaming, festivals, events and drinks promotion for world-renowned brands. With local and global experience the team are specialists at managing market activity, talent liaison and contracts, press and event launches, website and app builds.

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Our dedicated in-house experiential team have an extensive global network of contacts and comprehensive experience between them, having worked with our sport and entertainment teams to deliver advanced projects which involve complex event logistics skills for stunts, press conferences, PR, hospitality and large scale experiential events across all aspects of production.

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Levergy Pulse is at the heart of our agency, with our own team of designers, producers, directors and editors capable of delivering projects of all sizes. They have a wealth of expertise in producing social content, website and app design, TV shows, 3D renders, market toolkits, look books, eCRM designs, animations and gifs, packaging designs and more.

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Sporting event experience - BMW Challenge
Audi Proteas Progressive Partner | M&C Saatchi Sport & Entertainment South Africa | Levergy
DStv Delicious Festival 2016 | M&C Saatchi Sport & Entertainment South Africa | Levergy
DStv Delicious 2016, Siba’s Table
New Balance Proteas Training Day, Wanderers, Johannesburg, 2017
New Balance Life in 247 Braamfontein 2017
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How do you authentically place New Balance at the heart of South African cricket performance, with their target market?

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How do you use technology to find the next breed of South African fast bowlers from disadvantaged communities?

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How do you localise a global lifestyle sneaker campaign to drive sales?

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