A Day in the Life of a Levergist

At Levergy, we’re fortunate enough to travel the continent and work with some of the most amazing brands, people and projects out there.

#startwearingpurple

Levergy Pulse: SuperSport Social Part 2

Levergy are responsible for 24 hour content creation, 356 days of the year for SuperSport.

In this time SuperSport have become the no.1 ranked social media brand in Africa.

SuperSport were also voted “Digital Brand of the Year” at the 2016 Bookmark Awards

Audi Batting Masterclass

Audi challenged the Proteas to a batting masterclass in Cape Town, on the 17th February 2016.

Three explosive batsmen within the Proteas team, were able to challenge themselves and each other to showcase their skills as masters of batting, by hitting carefully positioned targets, and scoring as many points as possible.

Audi Bowling Lab

Levergy conceptualized and activated a unique interactive and experiential bowling activation that rated bowlers according to their bowling line, length and pace

Bowlers could benchmark themselves against the Proteas bowling speeds, and each other (displayed on the leaderboard)

Using RFID technology, fans were able to take an automated photo with their favorite Protea bowler showing their bowling delivery stats versus the bowling speed of the selected Protea (integrating the Audi speed gun right owned) and share across their social media platforms

SuperSport Social: Part 1

Levergy are responsible for 24 hour content creation, 365 days of the year for SuperSport.

In this time SuperSport have become the no.1 ranked social media brand in Africa, ranked by quality of content, growth, engagement and sentiment

SuperSport were also recently voted “Digital Brand of the Year” at the 2016 Bookmark Awards.

New Balance Protea Kit PR Blitz

In order to create hype around the Proteas new Kit, we sent Protea players to major radio stations across the country to surprize the morning drive teams with their very own personalized Protea shirts.

The players then made their way to the closest Sportsmans Warehouse stores to interact with fans and promote sales of the new jersey.

Kyocera – Sharks #wegotyourbacks

As Kyocera’s full service sponsorship agency, our role is to primarily leverage their partership with the Cell C Sharks. Our role includes full strategy development, conceptualising of creative activation elements and the execution of their social media.

SuperSport Live – 2014 FIFA World Cup

Levergy are proud to be the first sponsorship agency in Africa to implement a real time live sports content campaign.

The campaign saw the communications arm of the agency, Levergy Pulse, working together with the social media team from SuperSport over a select group of key World Cup matches to deliver real time content to their social media communities. The campaign was focused on real time engagement with their 6 million-strong communities across their various social platforms.

The campaign went on to be SuperSport’s most successful social campaign to date.

DStv Delicious

DStv Delicious – The International Food and Music Festival 2014.

DStv Delicious- The International Food and Music Festival

DStv presented Delicious, the International Food and Music Festival! 19 625 people attended the perfect music festival for food lovers or a food festival for music lovers – that takes the combination of food and music based entertainment to the next level! Live music from international act Jamiriquai and local acts such as Prime Circle, Mi Casa, Danny K and many more, with food for everyone with celebrity chefs Aldo Zilli, John Burton Race and Ed Baines hosting pop-up restaurants and a full artisan market made this the lifestyle event of the year.

The KOO Edible Billboard

Most billboards feature a message from a brand. But what if a billboard could also be useful? What if it could feed people? On October 16 2013, in honour of World Food Day, Ideas Agency OwenKessel and experiential agency Levergy, helped South Africa’s number one food brand, KOO, make history as the three companies pledged their commitment to help alleviate hunger by creating South Africa’s first edible billboard.

The BMW Challenge

Average has never been Levergy’s style. Knowing that traditional marketing is no longer going to cut it, the sponsorship agency upped their game, unleashing what may be one of the most innovative sports marketing activations yet: The BMW Challenge

LG Ziyawa dance activation

To launch LG’s new range of mass market speakers, we conducted mall activations where consumers and mall goers competed against each other in the ultimate dance off to the beats of DJ Sbu.

The activation also included product displays where DJ Sbu & BA’s engaged with fans & consumers.