Sports marketing agency Levergy have been appointed by SuperSport for a real time content creation campaign throughout the course of the 2014 FIFA World Cup™.
The campaign will see the communications arm of the agency, Levergy Pulse, working together with the social media team from SuperSport over a select group of key World Cup matches to deliver real time content to their social media communities. The campaign is focused on real time engagement with their 5.5 million-strong communities across their various social platforms.
Levergy Strategic Director Struan Campbell explained the thinking behind the campaign: “The best work is always based on solid insights. We know that sports fans are engaging with their second screen more and more during live events and as a broadcaster, SuperSport want to deliver an augmented experience to their live feed. These two insights create the potential for some really innovative work that can be delivered to a large social community. We are also cognisant of SuperSport’s massive continental following on social platforms and will provide tailored content to service those communities.”
Speaking about the campaign, SuperSport’s Acting CEO Brandon Foot; “As an innovative company, SuperSport are always looking to improve our viewers experience of our content. The team at Levergy presented this concept and it aligned perfectly with our objectives. We’ve done some testing work on the content and it has performed incredibly well, so we look forward to seeing what we can do throughout the World Cup.”