Telkom VS Gaming is South Africa’s largest independent gaming brand and the leading platform for online gaming in Africa.
The eDiski League (played through FIFA) is one of their highly competitive leagues. Now that hosting live events was possible again, we wanted to not only drive interest and league registrations but create excitement by hosting competitors in the same room, going head-to-head to earn their spot in the Finals at Comic Con.
A targeted digital and social campaign profiled the Telkom VS Gaming eDiski league and drove a substantial increase in average registrations per event for 2022.
Initial Cup and Qualifier rounds were completed online and profiled across VS Gaming social channels including Twitter, Facebook, Instagram and Twitch. For the playoffs, we hosted an event at the Centennial Schools esports arena in May featuring the #1 FIFA rated player in South Africa, Zaid, as well as the following top players; Nstax, Masoom Fakie, Zaz Laher, Aasim, BOBO, Ubaid, Riaasat and Deevak.
After two days of intense gaming, documented on social by the Levergy game day war room, and filmed for the VS Gaming magazine show aired on SABC.
