At this year’s TNL, SA’s top tier pro netball league, we set out to change the game for a group of unsuspecting girls and thousands watching on by bringing the meaning behind Stand Tall to life in the most inspiring way.
The experience was a core element of our broader campaign and a key execution around our sponsorship of the Netball World Cup.
For the first time in Telkom Netball League (TNL) history there would be an exhibition fixture on the final tournament day. What nobody knew was who would be participating, including the teams themselves.
Through a partnership with SuperSport, we gave u12 netball teams an experience of a lifetime. The unsuspecting teams were bussed to the TNL and given a full-scale pro-netball experience – complete with meeting their heroes (our #StandTall ambassadors), participation in a game in front of a packed arena and broadcast live on TV.
Bringing our hero Stand Tall campaign to life for all in attendance and millions on TV.
225 minutes of airtime on across SuperSport channels
