When Euro 2020 finally kicked off after being delayed for a year due to the effects of the COVID-19 pandemic, it also saw the return of fans to stadiums across 11 countries. With Europe’s star players on show and a fully designated EURO channel, SuperSport showcased these stars and the tournament through the lens of “It’s Anyone’s Game” and by encouraging fans to “Get in the Game” with extensive social coverage and content executions across SuperSport’s platforms that tapped into all of the news, stats, results and narratives.


Stats & Analysis
Showcasing the stars of the tournament through extensive statistic research that highlighted records and achievements both in the history of the tournament and off the back of the 2020/21 football season.

Narrative Hunting
Our content team brought all the big game narratives to live and ensured that all major talking points were highlighted with rich, niche content that increased engagement.

World class content executions in a great campaign look-and-feel made all the creative produced eye-catching and attention-grabbing, which helped bring all the content to life.

Carefully crafted templatised designs and packaged highlights helped ensure that SuperSport could keep up quick turnaround times for a quality second screen experience to complement the live broadcasts.


+165M impressions across SuperSport’s social media platforms during the course of the campaign, resulting in our content being seen by +5.5M people every match day of the tournament.

+ 140M people reached over 30 days

+ 46M video views across sub-Saharan Africa, resulting in +64K views per hour

+ 2.8M social media engagements