SASOL #LIMITLESS HOMECOMING

Having captured the imagination of the country while in Ghana, we wanted to give Banyana Banyana the welcome back they deserved. The team beat Nigeria in the opening game and went on to lose the final on penalties, with finishing as runners-up ensuring qualification for the FIFA World Cup for the first time in their history.

We created a surprise reception at OR Tambo that the team could never have imagined.

A crowd of over 4,000 people, a choir and the sports minister were awaiting their heroes at OR Tambo. The event was packaged and produced into an emotional content piece that went out the next day, alongside a press-release.

+183k views

+4000 fans at the event

10 Limitless named in Activative’s top 10 global sports marketing campaigns for 2018