NEW BALANCE HIERRO V5 TRAIL

There are city people. There are outdoorsy people. And then there’s the rest of us, who want it all. For the drop of the New Balance Fresh Foam Hierro V5 trail sneakers, we wanted to bring to life how the new NB All-terrain shoes brought people to revel in the magnificent outdoors, whether they are city/nature personalities.

We brought together trail runner AJ Calitz, with urban sneaker lover Mkay Frash, influencers from entirely different worlds. Customised trail-specific seeding kits were provided to each influencer. We then created static and video social media content from their day spent together, showcasing how each, although from different worlds, are #NaturalOutsiders. That they choose to break away from convention and following the road less travelled.

5,617 Influencer likes

+100K Impressions

474 Landing page views

895 Post engagements