We built on New Balance’s heritage in the running community and brought the aspect of speed to life whilst communicating the benefits of the new FuelCell Propel
An interactive speed workshop session was hosted, aimed to increase runners techniques, thereby propelling them to a new pace.
We setup a speed workshop with Comrades coach Lindsey Parry, Comrades winner Charne Bosman and strength influencer Monique Lopes, and allowed runners an opportunity to trial the shoe, receive one-on-one tips to increase their speed and build affinity for the brand.
51 Runners from various running clubs attended the event
R14K In Fuel Cell merchandise sold on the night of the speed workshop
100% Positive sentiment for the shoe release online
