How do you, as the only bank involved in local football, utilise the sport to encourage South Africa to make better money choices?
You do it on their terms and through their language. We grabbed fans’ attention by giving them relatable and interesting money advice, linked to real Nedbank product solutions, through someone they respect.
Who do fans trust most? The boss.
We told the story of Pitso Mosimane – our most successful coach ever, as an illustration that when you start with the right small choices, you can achieve great things
Without taking the initial step, Pitso Mosimane would not be who he is today. This notion highlights the immense potential for success hidden within seemingly small choices.
We imagined scenarios where Pitso did not pursue a career in soccer, humorously depicting him in other professions (informed by paths he really considered before pursuing the game).
This led our through-the-line execution.
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