Tasked with creating a unique fan experience (in addition to general logistics delivery) within the public hospitality village, we created an activation that served two purposes: one being the unveiling of Nedbank’s new Lifestyle Banking proposition, and the other an advanced golfing virtual reality gaming experience.


Through state-of-the-art virtual reality gaming, we gave fans the opportunity to walk around the Gary Player Country Club, sink putts in the NGC VR Putt-Putt course or take a photo with their favourite pro golfer.

We also offered fans a digitally-driven soft launch of the new Lifestyle Banking proposition, where attendees were rewarded with instant rewards and hospitality treatment.

In addition to the activations, our social media team delivered live golfing content through Nedbank’s platforms, while we assisted the Gauteng and North West development golfers that were given an opportunity of a lifetime, to visit and watch their golfing heroes at the Nedbank Golf Challenge.


1.2K virtual reality golfing sessions completed throughout the tournament. An average of 300 sessions per day

112 new account acquisitions over four days. An average of 26 new accounts opened per day

455 current Nedbank clients treated to hospitality experiences as a retention incentive