How do you land that you don’t need to know the rules to enjoy the Rugby World Cup with Heineken?
To bring the global Heineken 2019 Rugby World Cup campaign alive locally, we created #TeamHeineken and its dedicated hero experience to show that even when the team you support isn’t playing, Rugby World Cup matches present the opportunity for social occasions, especially with a Heineken in hand.
The immersive pop-up at Rosebank Mall was designed and built to bring the concept of #TeamHeineken to life and to get a wide array of people interested in the Rugby World Cup (including previously non-rugby fans).