Levergy is proud to announce that it has been named as full service marketing agency for the World Sports Betting account. With a focus on engaging the sports-following public, Levergy will be responsible for handling all through-the-line marketing and advertising activities.

Clint Paterson, CEO of Levergy, said “We’re honoured to be given the opportunity to work with the team at World Sports Betting. They are a forward thinking company that is extremely relevant within our core space of sports sponsorship and can push the boundaries in the sports marketing arena in a fun and edgy way”.

Securing an account of this nature is of particular significance, as whilst the sports betting market in the country has previously been very limited, more recently it has gained popularity, generating an estimated R1.8 billion for sports bookmakers (PWC South African entertainment and media outlook 2011-2015).

Paterson adds, “We’re extremely excited to lead the way with the marketing of sports betting in South Africa”.

Warren Tannous, Owner of World Sports Betting, is equally excited. “Levergy is the most innovative, up-and-coming sports marketing agency around,” commented Tannous, “and we’re looking forward to them driving the World Sports Betting brand and making an impact with our target markets. They have a dynamic team with an unrivalled ability and track record; and we anticipate a great relationship and results going forward.”